With more searches performed on YouTube than on Yahoo, Bing or Ask, YouTube is now the second largest search engine. Each month over 10 billion YouTube videos are watched in the US alone. Businesses should be taking advantage of this medium to market engaging content to their consumers. Video is much more engaging than text and videos appear in search engine results so why not optimize your videos for the web and start a YouTube channel yourself? We recently created a YouTube channel for Realtor Michael Jordan to post up video tours of his listed properties.