The Panthermedia Blog

Oct
27
2011

ByDania Designs Jewlery shoot.

setup

Photoshoot setup, 2 spots, 2 soft boxes, mylar, Canon 7D/24-105mm f4L


It was a real challenge to design a setup that would display the jewelry how the client wanted and hold the position for the shot. I built a frame out of foam board and used fishing line and clips to float the jewelry and hold it in place. I used 2 soft light boxes, a spot light behind the product and one from the top.

To maintain proper lighting, colour and prevent hotspots in the jewelry, I couldn’t go full white bg on the exposure and requires cleanup in photoshop but delivers a fantastic final image.

raw image in post

May
02
2011

The Importance of YouTube for Marketing

With more searches performed on YouTube than on Yahoo, Bing or Ask, YouTube is now the second largest search engine. Each month over 10 billion YouTube videos are watched in the US alone. Businesses should be taking advantage of this medium to market engaging content to their consumers. Video is much more engaging than text and videos appear in search engine results so why not optimize your videos for the web and start a YouTube channel yourself? We recently created a YouTube channel for Realtor Michael Jordan to post up video tours of his listed properties.

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Apr
30
2011

Panther Media Launch Granville Island Hotel Website

Granville Island Hotel wanted to increase their search engine rankings and provide a better user experience for their guests. The new website uses canonical URLs, descriptive anchor text, Google XML Sitemaps and a user-friendly HTML sitemap to help guests navigate the site. We’ve preserved PageRank from their previous website by using permanent redirects from all old pages to their new counterparts. To make the site compatible with iPads and mobile phones we replaced the previous Flash slideshows with javascript galleries; Google Image Search will now be able to index the hotel’s images providing an additional source of traffic. We’ve also made it easy for guests to find and comment on blog articles, sign-up for exclusive offers and interact with Granville Island Hotel on their favourite social media sites.

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Apr
11
2011

Panthermedia Launch The Hockey Shop Website

The Hockey Shop is Western Canada’s largest independent hockey retailer. This project consisted of migrating their 10,000+ product database over to Magento to support their high volume of online sales. The Hockey Shop needed an e-commerce package that could accommodate a higher level of customer service and more efficient order fulfillment process and Magento was just the platform they needed to take their store to the next level.

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Apr
11
2011

Panthermedia Launch Thai Away Website

Thai Away

Thai Away needed to consolidate their 3 divisions into one simple, clean, and effective way to communicate with their present and future customers. The new site organizes all 3 divisions into an easy, user friendly experience for customers to stay on top of all the latest Thai Away news and promotions.

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Feb
22
2011

Mahana Homes Website

Mahana Homes needed a new website that was user-friendly, easy to navigate, and SEO optimized and that’s exactly what Panthermedia delivered. The new website showcases the craftsmanship and uniqueness that goes into every Mahana home.

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Nov
30
2010

The Hockey Shop Newsletter

Panthermedia has recently sent a very successful email newsletter on behalf of The Hockey Shop.

The email newsletter was to promote their moving sale, lots of bargain to clear out stock, before they move into their new premises. The email newsletter generated a record amount of sales from any newsletter sent out. Panthermedia will take this information forward to constantly improve conversion rates, and ultimately generate income for their clients!! Read More

Nov
28
2010

Thai Away Mobile Website

Panthermedia have recently launched a mobile website / online app for Thai Away.

For over twelve years, Chefs at Thai Away Home have been using the highest quality ingredients to cook award winning Authentic Thai cuisine for you. Thai Away also have a range of frozen thai food products in stores around Canada.

The goal was to give them a website that people can view on their smart phones to get quick and useful information. Panthermedia are also in the process of updating their website too, so check back here again soon. Read More

Nov
21
2010

Panthermedia Partner with Smoke Inc.

Smoke Inc. is a Canadian business founded in April 2010.

Smoke Inc. specialises in Premium Web Hosting services, such as Shared Hosting, Virtual Hosting and Dedicated Hosting services as well as reselling SSL Certificates and Domain Name registrations. They deliver enterprise level solutions at affordable price to suit the needs of businesses as well as individuals around the globe.

Panthermedia partnered with Smoke Inc. in April to help give them the best online presence possible. Being a partner with Smoke Inc. allows Panthermedia to offer clients very competitive hosting rates and excellent customer service. Read More

Nov
16
2010

Panthermedia Launch Dockside Website

The Dockside Restaurant offers superbly prepared classic dishes in a setting like no other. Located near Downtown Vancouver, on the waterfront where Granville Island faces the city, guests can enjoy panoramic views across False Creek to the world-famous cityscape of Yaletown and beyond to the mountains of the North Shore.

Panthermedia were asked to transform the old website and reflect the quality of their restaurant as a whole. The old website lacked visual appeal, something that Dockside Restaurant has in abundance. The new website needed to convey a new message by being visually appealing and user friendly to allow easy navigation and fast table reservations. Read More

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