Over the past year, we have been spending more and more time on developing social media marketing strategies for our clients. What’s changed, why is social media becoming important? Facebook, Twitter, blogs… many of my clients have asked me, what this stuff is all about and how can it build my business? Well, I guess the best way to sum it up is the “word-of-mouth network” just got really big and really efficient.
Millions of people use the internet everyday to conduct detailed research of products and services, discuss hobbies and interests, shop and congregate on all sorts of places online. The tools and websites that which people now refer to collectively as “social media” all include ways for people to express their opinions online. Where are people discussing your industry and the products and services you offer? If that place exists, you should be there to monitor and participate in the conversation. If it doesn’t, consider starting a place for colleagues and customers to gather and revel in information central for your market.
Over the next few months, we will be digging in a little deeper to discuss the strategies to drive your social media campaign and why it should be an important part of your marketing plan. If you would like to sign up for our newsletter for monthly updates and specials, please use the form at the bottom of the page.